Ad Club Events

Seminars

Join Us For A Day Full of Interesting Topics Geared Toward Enhancing Your Professional Growth!

DATE: Wednesday, April 24, 2013

TIME: 11:30am to 4:00pm

LOCATION: Crowne Plaza, 100 Berlin Road, Cromwell, CT

Do your career skills need some polishing? Are you looking for a competitive edge?

Now’s your chance to enhance your professional skills … and it is FREE for those who pre-register.

The Advertising Club of Connecticut will be hosting an Advertising & Marketing Job Fair on Wednesday, April 24, 2013 from 11:30am to 4:00pm, at the Crowne Plaza, 100 Berlin Road, Cromwell.

NEW THIS YEAR! A DAY FULL OF SEMINARS TO ENHANCE YOUR PROFESSIONAL GROWTH.

This year The Ad Club of CT will also be featuring round table discussions/seminars. Expert from our industry have volunteered their services for these discussions/seminars. These seminars will help individuals, providing them the tools they will need to land a job, get a better job, or just to stay in demand in today’s marketplace.

All seminars will allow our audience members to interact with these industry leaders. Currently, the topics we have scheduled include:

  • The Do’s and Dont’s of Networking, presented by Michael Vigeant of The Center for Research. This seminar will help the newer entrants into our industry grapple with the ever changing networking environment, while also providing new and exciting information to long-standing advertising/marketing personnel as well. This discussion will help everyone to understand just how important it is to make personal contact, networking etiquette and much more.
    Click here to learn more about Michael Vigeant and The Center For Research.
  • Personal Branding, presented by Loretta Peters of Competitive Edge Branding. This seminar will help individuals at all points of their careers … be it newly entering the workplace or those wanting a competitive advantage in moving their careers forward.
    Click here to learn more about Loretta Peters and Competitive Edge Branding.
  • Persuasion Based Web Design, presented by Steve Machesney, VP of Strategy, FATHOM. A website’s job is to persuade someone to take action… to believe something, to buy something, to start a conversation … to somehow move beyond the status quo. In this seminar we’ll explore what success looks like and discuss the value of a test and learn approach to web design. We’ll also discuss the right questions to ask stakeholders that go beyond “What do you want on the website?”
    Click here to learn more about Steve Machesney and FATHOM.

FREE when pre-registered. Register online.

Walk-ins are welcome for a $5.00 donation that will be put toward our Rob Branham Scholarship Fund.


The Speakers

Michael Vigeant

Michael Vigeant

Center for Research

Michael Vigeant, President The Center for Research Inc.

Michael J. Vigeant is the founder of The Center for Research, Inc., a national research organization and recognized leader in the world of emerging research technologies. Vigeant founded The Center for Research, Inc. in 2009 after more than a decade of service with The Center for Research and Public Policy. During his tenure at The Center for Research and Public Policy, he was instrumental in the organization’s growth while serving in leadership positions including Project Director and Executive Vice President.

A specialist in the design and implementation of a wide variety of research methodologies including telephone, mail, and web-based studies, focus groups, and in-depth interviews, Vigeant empowers his clients with objective, reliable data to maximize organizational effectiveness. Vigeant has conducted over 400 focus groups nationwide for respected clients such as McDonald’s Restaurants, The University of Connecticut, Pure Fishing Corporation, Connecticut Water, and The University of Rhode Island, to name a few.

As a respected and engaging public speaker, Vigeant has been a guest speaker at conferences hosted by the following organizations: New England Society for Association Executives, American Water Works Association, Northeast Public Power Association, Connecticut Section PGA, New England Water Works Association, Tufts University, National Association of Water Companies, and Grayling Associates (financial services industry).

Vigeant’s commitment to community and entrepreneurial spirit were recently acknowledged by the Hartford Business Journal, as he was awarded the distinction of being a member of “40 Under Forty” for 2012.


Loretta Peters

Loretta Peters

Competitive Edge Branding

Loretta Peters, Competitive Edge Branding
Loretta’s diverse experience includes brand & marketing development, sales process improvement, revenue generation, and implementation.

An expert at seeing through business challenges and presenting ideas, Loretta’s creative abilities, business savvy, and strategic approach allow her to provide brand solutions that position individuals and organizations for greater success.

Loretta leads businesses and independent professionals in personal brand strategy and development, online identity management, and integrated online communications that promote a competitive edge among similar job titles and service offerings.


Steve Machesney

Steve Machesney


Fathom

Steve Machesney, VP of Strategy, FATHOM
Steve Machesney is VP of Strategy at Fathom, a West Hartford, CT based brand strategy and experience firm. At Fathom he helps clients architect a plan for measuring success. Ensuring that creative direction is paired with business success is Steve’s line of sight. 

Before arriving at Fathom, Steve was the Global Online Strategist for Covidien and founded online marketing educator WebMark, a division of New Horizons. Steve holds an MS in Marketing from Rensselaer Polytechnic Institute and is a graduate of the State University of New York at Buffalo.

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