2010 Award Show Categories

Consumer Categories

1. LOGO DESIGN
A. Logo design
B. Identity system

2. OUTDOOR, SIGNAGE & TRANSIT
A. Billboard/sign
B. Series of 3 to 5 billboards/signs
C. Signage

3. POINT-OF-PURCHASE/POINT-OF-SALE

4. PACKAGING DESIGN

5. POSTERS If over 30” x 50”, submit an 8” x 10” proof.
A. Single
B. Series of 3 to 5 posters
C. Printer produced

6. NEWSLETTER
A. One to three colors
B. Four color

7. DIRECT MAIL
A. Single piece
B. Series of 3 to 5 pieces
C. Dimensional mailing

8. NEWSPAPER
A1. Single ad, smaller than 1/2 pg.
A2. Single ad, 1/2 pg. or larger
B1. Series of 3 to 5 ads, smaller than 1/2 pg.
B2. Series of 3 to 5 ads, 1/2 pg. or larger

9. MAGAZINE
A. Single ad, any size
B. Series of 3 to 5 ads, any size

10. CORPORATE, TRAINING OR PRODUCT VIDEO/ DVD/PRESENTATION
A. Video/DVD
B. Presentation (PowerPoint, Flash, etc.)

11. INTERACTIVE/ONLINE/DIGITAL
Please specify any plug-ins or other software required to run all features of interactive, online or digital entries. Please provide active URL or working/linked files on CD.

A. Banner/Display advertising, single
B. Email
C. Online Game
D. Application Tool
E. Viral Marketing
F. Integrated Digital Marketing Campaign
(Must include Website and 2 to 4 other online campaign elements)
G. Animation/Motion Graphics H. Website

12. INTEGRATED CAMPAIGN
Related series of advertising or promotional materials promoting a product, service, position or action. Include items from 3 to 5 categories - one example each. Please mark entry forms “1 of 3,” “2 of 3,” etc.
A. English
B. Spanish or Other Language (Entries must include the English translation of all submitted work as an attached Word document or other format.)

13. COLLATERAL
Other than catalogs or direct mail
A. One to three color
B. Four color
C. Printer produced

Business-to-Business Categories

14. LOGO DESIGN
A. Logo design
B. Identity system

15. POINT-OF-PURCHASE/POINT-OF-SALE

16. PACKAGING DESIGN

17. POSTERS
If over 30” x 50”, submit an 8” x 10” proof.
A. Single
B. Series of 3 to 5 posters
C. Printer produced

18. NEWSLETTERS
A. One to three colors
B. Four color

19. DIRECT MAIL
A. Single piece
B. Series of 3 to 5 pieces
C. Dimensional mailing

20. NEWSPAPER
A1. Single ad, smaller than 1/2 pg.
A2. Single ad, 1/2 pg. or larger
B1. Series of 3 to 5 ads, smaller than 1/2 pg.
B2. Series of 3 to 5 ads, 1/2 pg. or larger

21. MAGAZINE
A. Single ad, any size
B. Series of 3 to 5 ads, any size

22. CORPORATE, TRAINING OR PRODUCT VIDEO/ DVD/PRESENTATION
A. Video/DVD
B. Presentation (PowerPoint, Flash, etc.)

23. INTERACTIVE/ONLINE/DIGITAL
Please specify any plug-ins or other software required to run all features of interactive, online or digital entries. Please provide active URL or working/linked files on CD.
A. Banner/Display advertising, single
B. Email
C. Online Game
D. Application Tool
E. Viral Marketing
F. Integrated Digital Marketing Campaign
(Must include Website and 2 to 4 other online campaign elements)
G. Animation/Motion Graphics H. Website

24. INTEGRATED CAMPAIGN
Related series of advertising or promotional materials promoting a product, service, position or action. Include items from 3 to 5 categories - one example each. Please mark entry forms “1 of 3,” “2 of 3,” etc.
A. English
B. Spanish or Other Language
(Entries must include the English translation of all submitted work as an attached Word document or other format.)

25. COLLATERAL
Other than catalogs or direct mail
A. One to three color
B. Four color
C. Printer produced

Consumer or Business-to-Business Categories

26. PROMOTIONAL MARKETING
A. Event Marketing
B. Premiums and/or Incentives
C. 3D Promotional Concepts (Other than traditional printing)
D. Guerilla (Be sure to include a sample, background on the promotion and video, DVD or photograph capturing the promotion in action.)

27. ANNUALREPORTS
A. One to three color
B. Four color
C. Printer produced

28. CATALOGS, PRODUCT OR SERVICE
A. One to three color
B. Four color
C. Printer produced

29. RADIO
A. Product or service, single
B. Product or service, series of 3 only
C. Institutional, single or series
D. Broadcast station-produced spots, single or series, for external clients

30. TELEVISION
A1. Product/service single, under $10,000
A2. Product/service single, $10-$50,000
A3. Product/service single, over $50,000
B1. Product/service series of 3, under $10,000
B2. Product/service series of 3, $10 -$50,000
B3. Product/service series of 3, over $50,000
C. Institutional, single or series
D. Broadcast station-produced spots, single or series, for external clients

31. AGENCY/DESIGNER SELF PROMOTION
Entries in this category cannot be submitted in any other category.
A. Logo design/Identity system
B. Newspaper/Magazine advertising
C. Collateral/Direct mail
D. Broadcast
E. Interactive/Online/Digital

32. PUBLIC SERVICE
Creative work donated or done at cost in the spirit of public service in this category cannot be submitted in any other category.
A. Logo design/Identity system
B. Outdoor & Transit
C. Posters
D. Collateral
E. Direct Mail
F. Newspaper single/series
G. Magazine single/series
H. Radio single/series
I. TV single/series
J. Interactive/Online/Digital
K. Integrated Campaign—include items from 3 to 5 public service categories

33. ORIGINAL ILLUSTRATION
Illustration used in advertising or promotion - single or series. Enclose a tearsheet or printed sample showing actual usage.

34. MUSIC JINGLE
Music or jingle used in advertising or promotion - single or series.

35. ORIGINAL PHOTOGRAPHY
Photography used in advertising or promotion - single or series. Enclose a tearsheet or printed sample showing actual usage.

36. TRADE SHOW
A. Boothdesign
B1. Show support advertising
B2. Support collateral

37. DESIGN POTPOURRI
Personal or business communication that doesn’t fit into any other category.

38. DEREK BORDEAU STUDENT COMPETITION AWARD
Open to students enrolled in Advertising, Graphic Design, or Marketing at any Connecticut college or university. All forms of advertising are eligible - print, collateral, broadcast, direct mail, etc. Work did not have to be created for a class.
No Entry Fee!