Award Show Categories

Below are the categories of the Ad Club Award Show. Any special instruction will be added after the category title.

1. Logo Design
A. Logo design
B. Identity system

2. Outdoor, Signage & Transit
A. Single billboard/sign
B. Series of 3 to 5 billboards/signs
C. Signage

3. Point of Purchase/Point of Sale

4. Packaging Design

5. Promotional Marketing
A. Event Marketing
B. Premiums and/or Incentives in a Campaign -
B-to-B or Consumer
C. 3D Promotional Concepts - use of product
other than traditional printing

6. Posters
If over 30" x 50" submit an 8" x 10" proof
A. Single
B. Series of 3 to 5 posters
C. Printer produced

7. Newsletter
A. One to three color
B. Four color

8. Annual Reports
A. Printer produced

9. Collateral
Other than catalogs or direct mail
A. One to three color
B. Four color
C. Printer produced

10.Catalogs, Product or Service
A. One to three color
B. Four color
C. Printer produced

11. Consumer Direct Mail
A. Single piece
B. Series of 3 to 5 pieces
C. Dimensional mailing

12. Consumer Newspaper Ads
A1. Single ad, smaller than 1/2 pg.
A2. Single ad, 1/2 pg. or larger
B1. Series of 3 to 5 ads, smaller than 1/2 pg.
B2. Series of 3 to 5 ads, 1/2 pg. or larger

13. Consumer Magazine Ads
A. Single ad, any size
B. Series of 3 to 5 ads, any size

14. Business-To-Business Direct Mail
A. Single piece
B. Series of 3 to 5 pieces
C. Dimensional mailing

15. Business-To-Business Newspaper Ads
A. Single ad, any size
B. Series of 3 to 5 ads, any size

16. Business-To-Business Magazine Ads
A. Single ad, any size
B. Series of 3 to 5 ads, any size

17. Radio
A. Product or service single
B. Product or service, series of 3 only
C. Retail single
D. Retail series, only 3
E. Institutional, single or series
F. Broadcast station—station-produced spots,
single or series, for external clients

18. Television
For under $10,000 categories, no cut-downs
of bigger spots
A1. Product/service single, under $10,000
production cost
A2. Product/service single, $10-$50,000
A3. Product/service single, over $50,000

B1. Product/service series of 3, under $10,000
B2. Product/service series of 3, $10 -$50,000
B3. Product/service series of 3, over $50,000

C1. Retail single, under $10,000
C2. Retail single, $10,000-$50,000
C3. Retail single, over $50,000

D1. Retail series of 3, under $10,000
D2. Retail series of 3, $10-$50,000
D3. Retail series of 3, over $50,000

E. Institutional, single or series
F. Broadcast station—station-produced spots,
single or series, for external clients

19. Corporate Training or Product video/DVD

20. Interactive/Online/Digital
Please specify any plug-ins or other software required
to run all features of interactive, online or digital entries.
A. Banner/Display Advertising Single
1. Business-to-Business
2. Business-to-Consumer
3. Promotional
4. Non/Profit Educational

B. Rich Media Advertising Single
1. Business-to-Business
2. Business-to-Consumer
3. Promotional
4. Non/Profit Educational

C. Viral Marketing
D. Email Marketing
E. Online Game
F. Application Tool
G. Interactive Advertising Campaign ~ three to five
banner/display and/or rich media advertising
elements/no Websites, viral, email, or online games.

H. Integrated Digital Marketing Campaign ~ Must
include Website and two to four other elements
including: Banners, rich media, email, viral, game
or application tool

I. Animation/Motion Graphics
1. Visual Design
2. Functional Design

J. Website
1. Copy Writing
2. Homepage/Welcome Page
3. Navigation/Structure
4. Overall Experience

21. Agency/Designer Self Promotion
Entries in this category cannot be submitted in any other category.
A. Logo design/identity system
B. Newspaper/magazine advertising
C. Collateral/direct mail
D. Broadcast
E. Interactive/online/digital

22. Public Service
Creative work donated or done at cost in the spirit of public service. Entries in this category cannot be
submitted in any other category.
A. Logo design/identity system
B. Outdoor & Transit
C. Posters
D. Collateral
E. Direct Mail
F. Newspaper single/series
G. Magazine single/series
H. Radio single/series
I. TV single/series
J. Interactive/online/digital
K. Integrated Campaign—include items from 3 to 5
public service categories

23. Original Illustration
Illustration used in advertising or promotion–single or series. Enclose a tearsheet showing actual usage.

24. Original Music or Jingle
Music or jingle used in advertising or promotion–single or series.

25. Original Photography
Photography used in advertising or promotion–single or series. Enclose a tearsheet showing actual usage.

26. Integrated Campaign
Related series of advertising or promotional materials promoting a product, service, position or action. Include items from 3 to 5 categories–one example each. Please mark entry forms “1 of 3,” “2 of 3,” etc.

27. Trade Show
A . Booth design

B1. Show support advertising
B2. Show support collateral

28. Design Potpourri
Personal or business communication that doesn’t fit into any other category.

29. Derek Bordeau Student Competition Award
Open to students enrolled in Advertising, Graphic Design, or Marketing at any Connecticut college or university. All forms of advertising are eligible–print, collateral, broad cast, direct mail, etc. Work did not have to be created for a class. No Entry Fee!