1. LOGO DESIGN
A. Logo design
B. Identity system

2. OUT OF HOME (Billboard, Signage and Transit)
A. Billboard/Sign
B. Series of 3 to 5 billboards/signs
C. Signage
D. Vehicle Graphic Advertising – NEW THIS YEAR!

3. POINT-OF-PURCHASE/POINT-OF-SALE

4. PACKAGING DESIGN
For best results with judges, include a sample of finished piece.
Production, size and texture are important.

5. POSTERS
If over 30” x 50”, submit an 8” x 10” proof.
A. Single
B. Series of 3 to 5 posters (No more than five posters.)

6. NEWSLETTER
A. One to three colors
B. Four color

7. DIRECT MAIL
A. Single piece
B. Series of 3 to 5 pieces
C. Dimensional mailing

8. NEWSPAPER
A1. Single ad, smaller than 1/2 page
A2. Single ad, 1/2 page or larger
B1. Series of 3 to 5 ads, smaller than 1/2 page
B2. Series of 3 to 5 ads, 1/2 page or larger

9. MAGAZINE
A. Single ad, any size
B. Series of 3 to 5 ads, any size

10. CORPORATE, TRAINING OR PRODUCT VIDEO/ DVD/PRESENTATION
Please indicate length of video on DVD.
A. Video/DVD
B. Presentation (PowerPoint, Flash, etc.)

11. INTERACTIVE/ONLINE/DIGITAL
Please specify any plug-ins or other software required to run all features of interactive, online or digital entries. Please provide active URL or working/linked files on CD/DVD
A. Banner/Display Ad
A1. Single Ad
A2. Campaign
B. Email Marketing
B1. Single
B2. Campaign
C. Online Game
D. Web Application
E. Viral Marketing
F. Integrated Digital Marketing Campaign (Must include Website and 2-4 other online campaign elements)
G. Animation/Motion Graphics (Please provide active URL or working/linked files on CD/DVD.)
H. Websites
H1. Product, Service or Goods
H2. Editorial
H3. E-Commerce
I. Microsite (A website that is intended for a specific limited purpose and is often temporary.)
J. Mobile Marketing
K. Social Media Campaign (Facebook, Twitter, Foursquare, blogs, etc.)
L. Online Films/Video/Webisode/Webcast (Please provide active URL or working/linked files on CD/DVD. You MUST indicate length of piece on Entry Form.)

12. INTEGRATED CAMPAIGN
Related series of advertising or promotional materials promoting a product, service, position or action. Include items from 3 to 5 categories – one example each. Please mark entry forms “1 of 3,” “2 of 3,” etc.

13. COLLATERAL
Other than catalogs or direct mail
A. One to three color
B. Four color

14. LOGO DESIGN
A. Logo design
B. Identity system

15. POINT-OF-PURCHASE/POINT-OF-SALE

16. PACKAGING DESIGN
For best results with judges, include a sample of finished piece.
Production, size and texture are important

17. POSTERS
If over 30” x 50”, submit an 8” x 10” proof.
A. Single
B. Series of 3 to 5 posters (No more than five posters.)

18. NEWSLETTERS
A. One to three colors
B. Four color

19. DIRECT MAIL
A. Single piece
B. Series of 3 to 5 pieces
C. Dimensional mailing

20. NEWSPAPER
A1. Single ad, smaller than 1/2 page
A2. Single ad, 1/2 page or larger
B1. Series of 3 to 5 ads, smaller than 1/2 page
B2. Series of 3 to 5 ads, 1/2 page or larger

21. MAGAZINE
A. Single ad, any size
B. Series of 3 to 5 ads, any size

22. CORPORATE, TRAINING OR PRODUCT VIDEO/ DVD/PRESENTATION
Please indicate length of video on DVD.
A. Video/DVD
B. Presentation (PowerPoint, Flash, etc.)

23. INTERACTIVE/ONLINE/DIGITAL
Please specify any plug-ins or other software required to run all features of interactive, online or digital entries. Please provide active URL or working/linked files on CD/DVD.
A. Banner/Display Advertising
A1. Single Ad
A2. Campaign
B. Email Marketing
B1. Single
B2. Series
C. Online Game
D. Web Application
E. Viral Marketing
F. Integrated Digital Marketing Campaign (Must include Website and 2-4 other online campaign elements)
G. Animation/Motion Graphics (Please provide active URL or working/linked files on CD/DVD.)
H. Websites
H1. Product, Service or Goods
H2. Editorial
H3. E-Commerce
I. Microsite (A website that is intended for a specific limited purpose and is often temporary.)
J. Mobile Marketing
K. Social Media Campaign (Facebook, Twitter, Foursquare, blogs, etc.)
L. Online Films/Video/Webisode/Webcast (Please provide active URL or working/linked files on CD/DVD. You MUST indicate length of piece on Entry Form.)

24. INTEGRATED CAMPAIGN
Related series of advertising or promotional materials promoting a product, service, position or action. Include items from 3 to 5 categories – one example each. Please mark entry forms “1 of 3,” “2 of 3,” etc.

25. COLLATERAL
Other than catalogs or direct mail
A. One to three color
B. Four color

26. PROMOTIONAL MARKETING
A. Event Marketing
B. Premiums and/or Incentives
C. 3D Promotional Concepts (Other than traditional printing)
D. Guerilla (Be sure to include a sample, background on the promotion and video, DVD or photograph capturing the promotion in action.)

27. ANNUALREPORTS
A. One to three color
B. Four color

28. CATALOGS, PRODUCT OR SERVICE
A. One to three color
B. Four color

29. RADIO
A. Product or service, single
B. Product or service, series of 3 only

30. TELEVISION
A1. Product/service single, under $10,000
A2. Product/service single, $10-$50,000
A3. Product/service single, over $50,000
B1. Product/service series of 3, under $10,000
B2. Product/service series of 3, $10 -$50,000
B3. Product/service series of 3, over $50,000

31. AGENCY/DESIGNER SELF PROMOTION
Entries in this category cannot be submitted in any other category.
A. Logo design/Identity system
B. Newspaper/Magazine advertising
C. Collateral/Direct mail
D. Broadcast
E. Interactive/Online/Digital

32. PUBLIC SERVICE
Creative work donated or done at cost in the spirit of public service in this category cannot be submitted in any other category.
A. Logo design/Identity system
B. Outdoor & Transit
C. Posters
D. Collateral
E. Direct Mail
F. Newspaper single/series
G. Magazine single/series
H. Radio single/series
I. TV single/series
J. Interactive/Online/Digital
K. Integrated Campaign (Include items from 3 to 5 public service categories.)

33. ORIGINAL ILLUSTRATION
Illustration used in advertising or promotion – single or series. Enclose a tearsheet or printed sample showing actual usage.

34. MUSIC JINGLE
Music or jingle used in advertising or promotion – single or series.

35. ORIGINAL PHOTOGRAPHY
Photography used in advertising or promotion – single or series. Enclose a tearsheet or printed sample showing actual usage.

36. TRADE SHOW
A. Booth design
B. Show support advertising
C. Support collateral

37. DESIGN POTPOURRI
Personal or business communication that doesn’t fit into any other category.

38. CREATIVE EXCELLENCE – CONCEPTS NOT APPROVED BY CLIENTS
Here’s where you can showcase your favorite concepts not approved by clients. All types of creative can compete in this category. Unselected TV or radio scripts will compete against unselected traditional or interactive concepts. Prove that your creative team was right! (Winners in this category will not be eligible for Gold Brush, Gold Pen or Best of Show.)

39. DEREK BORDEAU STUDENT COMPETITION AWARD
Open to students enrolled in Advertising, Graphic Design, or Marketing at any Connecticut college or university. All forms of advertising are eligible – print, collateral, broadcast, direct mail, etc. Work did not have to be created for a class. No Entry Fee!

40. BEST OF INDUSTRY AWARDS
Any work (TV, Radio, Print, Online, etc.) can be entered and judged as the best work within four (4) particular industries. Since additional information is required for judging, entries from other categories will not be entered automatically as the Best of Industry. This is a new category this year, where results will be part of the judging criteria, and give you the chance to claim your work was chosen as the best of the following industries:

A. Excellence in Healthcare Marketing Award
B. Excellence in Financial Marketing Award
C. Excellence in Industrial Marketing Award
D. Excellence in Retail Marketing Award

Please submit a summary (taped to the back of each entry) that includes the following details. (Limit of one page per entry to answers all questions.)

• Background (What were the business challenges?)
• Target Audience (Who were you trying to reach?)
• Objectives (What were the marketing goals?)
• Budget (Were there any financial considerations?)
• Big Idea (What was the creative inspiration?)
• Execution (Describe the final project.)
• How long did it run?
• Results (How did it perform? ($ or % of increase in sales or hits, etc.)