Spring Professional Development Seminar:


WinningThem Over -- Be The Marketer Your Clients Love!
Client Service and Sales in the Advertising and Marketing Business.

DATE:

Wednesday, April 30, 2008

LOCATION:

The Hartford Club, Hartford, CT

TIME:

8:00 AM - 4:30 PM.

Want to improve the way your clients look to you for advice and counsel while improving your company’s bottom line? The Advertising Club of Connecticut’s Spring Professional Development Seminar will focus on the development of effective customer service and sales in the advertising and marketing world. It will provide proven training methods for improving account service and retaining the accounts that are so important to long-term viability and growth. It will also offer a complete guide for training staff and encouraging clients to be more open to professional marketing services.

AM Session: A COMPLETE GUIDE TO ADVERTISING & MARKETING ACCOUNT SERVICE AND SALES

Special Feature: 10 Ways to Get Clients and Prospects to Green-light Projects!

Luncheon Speaker: A LITTLE PERSPECTIVE - What's happening to the advertising business and where will it lead.

PM Session: HOW TO WRITE SLAM-DUNK PROPOSALS AND MAKE "KILLER" PRESENTATIONS.

Special Feature: Be a Winner Not Just a Presenter!

WHO SHOULD ATTEND: YOU!

  • Agency account service and media personnel
  • Corporate communications personnel
  • Media outlet sales representatives
  • Supporting vendor salespeople (printers and sellers of materials to the industry)
  • Marketing students
  • Non-marketing salespeople
  • AND anyone who needs to step it up to get ahead!

KEYNOTE PRESENTER: Tony Mikes, Managing Director, Second Wind. Second Wind is an informational resource for small to midsize ad agencies across the U.S. and Canada. Started in 1988, Second Wind serves about 800 agencies. Mr. Mikes owned and operated design studios and agencies for 25 years before launching Second Wind. He is familiar with all aspects of the advertising and marketing business including agency operations, media and new media technologies. Tony has trained thousands of individuals in the art and science of customer service and account management in the advertising and marketing arenas.

REGISTRATION INCLUDES:

  • Full day seminar – morning and afternoon sessions
  • State of the Industry talk during luncheon
  • Presentation notes from both sessions
  • Continental breakfast and full lunch
  • Refreshments during breaks
  • Parking

EACH ATTENDEE WILL ALSO RECEIVE A FREE COPY OF: "Integrated Marketing Communications" by Robert Lauterborn. The bible of integrated marketing. Good for agencies, for clients and for media. A $40 value! GREAT VALUE. GREAT COST! Similar seminars (including those offered directly by Second Wind) start at $495 per day or more not including air travel or lodging costs to an out-of-state location. In conjunction with its sponsors, The Advertising Club of Connecticut is BRINGING THIS TRAINING TO YOU AT LESS THAN HALF THE COST of other seminars! Plus, the Club has tailored the content from multiple day seminars into this one day event specifically at the request of our members saving you even more time and money!

COST: $250 per person non-member

$225 per person member

$200 per person member (if three (3) or more attendees from the same company)

Register for this event online (requires credit card)

RSVP by Friday, April 18, 2008

E-mail: register@adclubct.org

Phone: 860-721-7400

LOOK FOR MORE INFO TO COME ON WEBSITE AND IN FUTURE EMAILS